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The Love of Riise 086

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How Can You Compete With the Online Competition

When starting an online business, you will have to size up your competition. This is going to give you an edge in competing effectively in Internet marketing. Knowing your competitors, what they are doing and how many there are is only one aspect of the research you'll need to do. The other is being familiar with the demand for your product or service. To stand out from other web-based sellers or providers, you want to gain the knowledge of the quality of competition your site will face, as well as how many customers want what you have.
Researching the competition websites
It's very simple to go online to find out everything you want to know about your competitors. Take any major search engine and type in one keyword that relates to your business. You'll see a number of websites appear and you can check out a number of them. See what they are doing as far as website promotion and search engine marketing. Do they have quality copy on the site? How do they advertise? What sort of design do they use? How do they implement SEO? All these things can give you ideas of what you can or even what you shouldn't do.
How Many Competitors are You Going to Find?
Check out the number of competitors you will have on the Web. You will be able to see, once you've searched a keyword, how many pages come up as a result. Not all the pages showing will be ones that are actual competition. If you want to show more accurate results, take a keyword phrase and put it within quotation marks when typing it into the search engine.
An example would be this: Say you are starting a business selling copywriting services in California. Your keyword phrase could be 'California copywriting services'. When typing this into Google search, you find an unbelievable amount of 97,900 pages come up. However, put quotations around these same words and you get only 3 results. Reduces the competition, doesn't it? This amount of difference isn't always the case, but you will find that fewer pages come up when u

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